Before you even start making the video, you might want to read this post about and added step to get even more exposure using powerpoint

You can upload directly to Youtube, or use a service like tubemogel.com. Tubemogel lets you upload to many sites at once, saving you tons of time.

Video Basics

1. Be descriptive with your video title, description and tags. After you upload you can edit the text of the video. Make sure the title not only helps the website visitor understand what the video is about, but also make it catchy and interesting. Remember, most of the time, people will only see the title when looking for videos.I like to start all my video descriptions with my website address and I like to include links in my description. If the link is very long, use a URL shortening service like bit.ly. Make sure you format your link with the “http://” becuase Youtube automatically makes those links. Without it, it will just be text.

   Tags are simple keywords that you want to use to help people find your video. Separate the tags with a comma and don’t worry about quotes around 2 word tags. Don’t go overboard with tags, and do spam tags, meaning use tags that do not represent the video.

2. Geotag your video. Simple and fast. While editing your video, just add your city and state to the map so if people are looking for videos in your area, you will appear.

Syndicate Your Videos

Just like blogging, or any other content creation strategy, you are not done after you make the content. You have to be proactive about getting it to people that care.

1. You need to make friends and get subscribers to your Youtube channel. In most cases this involves you making the first step and finding people that have similar channels you yours. When you find an interesting or similar channel, subscribe to it and send them a friend invite.
2. For all of your videos, link them to each other using the “post video response”. This puts a thumbnail on the video you linked to and adds a link from the linking video to the video with the response.

   Note, once you make a video response to a video, the response has to be approved. So go to you videos and click on the responses link and then approve your response video. It will not be visible until you do that. You can also set the to automatically allow video responses, but that might open up your video to spam responses from other users.

   You can also use annotations to link your videos and channels together. You can’t link to external websites.

3. There are a couple syndication tools, but I don’t recommend using them. I find it much better to spend the extra few minutes to post the video link to Twitter, Facebook, your blog and other social networks you belong to. Here is my tutorial for syndicating the videos

Google Adwords service is a good way to advertise yourself or your brokerage. They are beta testing a new “lead capture form” that fits right into the real estate and mortgage industry

This new service works in the typical sponsored ad slots that you see on the search results page at Google. The difference is, when you click on the #1 ad slot, and they are participating in the lead generation form program, you will be presented with a contact form instead of getting directed to a website. the form captures typical lead information such as phone, email, and name.

The kicker is Google gets the information, not the advertiser. The advertiser can contact the lead, but only through Google. The advertiser gets notified of the new lead and then has to call a special Google phone number with a pin number to be able to communicate with the lead.

I first mentioned this lead capture service on my blog and stated that I probably wouldn’t use it. I think there is a lot of value with the connective strings that you make from Adwords to your landing page. Even though I wouldn’t use it for personal advertising, I can definitely see some potential applications in the realm of the real estate and mortgage industry.

Of course you still have to offer a killer product. Making an ad that says “click here for the best Realtor in Texas” isn’t going to create any desire and therefore very few clicks. Google loves ads that get clicked on. The higher conversion rate, the lower the price you pay per click. Make your ads stand out, and create demand, desire, exclusivity, and urgency.