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Youtube Video Essentials – Must do’s after you upload

Hopefully you are reading this because you have started to use Youtube.com to post videos of yourself or your business. It’s a very smart strategy that shows your potential customers a more personable look at your business then blogs. Also, once you upload to youtube you can then use that video on many more websites and further your reach. Below are a few tips on how to get the most out of Youtube.

Before you even start making the video, you might want to read this post about and added step to get even more exposure using powerpoint

You can upload directly to Youtube, or use a service like tubemogel.com. Tubemogel lets you upload to many sites at once, saving you tons of time.

Video Basics

1. Be descriptive with your video title, description and tags. After you upload you can edit the text of the video. Make sure the title not only helps the website visitor understand what the video is about, but also make it catchy and interesting. Remember, most of the time, people will only see the title when looking for videos.I like to start all my video descriptions with my website address and I like to include links in my description. If the link is very long, use a URL shortening service like bit.ly. Make sure you format your link with the “http://” becuase Youtube automatically makes those links. Without it, it will just be text.

   Tags are simple keywords that you want to use to help people find your video. Separate the tags with a comma and don’t worry about quotes around 2 word tags. Don’t go overboard with tags, and do spam tags, meaning use tags that do not represent the video.

2. Geotag your video. Simple and fast. While editing your video, just add your city and state to the map so if people are looking for videos in your area, you will appear.

Syndicate Your Videos

Just like blogging, or any other content creation strategy, you are not done after you make the content. You have to be proactive about getting it to people that care.

1. You need to make friends and get subscribers to your Youtube channel. In most cases this involves you making the first step and finding people that have similar channels you yours. When you find an interesting or similar channel, subscribe to it and send them a friend invite.
2. For all of your videos, link them to each other using the “post video response”. This puts a thumbnail on the video you linked to and adds a link from the linking video to the video with the response.

   Note, once you make a video response to a video, the response has to be approved. So go to you videos and click on the responses link and then approve your response video. It will not be visible until you do that. You can also set the to automatically allow video responses, but that might open up your video to spam responses from other users.

   You can also use annotations to link your videos and channels together. You can’t link to external websites.

3. There are a couple syndication tools, but I don’t recommend using them. I find it much better to spend the extra few minutes to post the video link to Twitter, Facebook, your blog and other social networks you belong to. Here is my tutorial for syndicating the videos

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