Google Analytics – Simple custom reports showing search keywords
I think most people want to monitor their website, and truly run their online presence as a business, but take one look at Google analytics and get totally overwhelmed. I completely understand how Google analytics can seem like a monster, but if you break it down and look to it as small sections it’s not that bad.
Here is a quick tutorial I made for setting up a custom report that will show what keywords people use in the Google search engine to find my website. I make the custom report and then set up an email schedule to email me the report on a weekly basis.
This is a very simple example, but quite useful. Knowing how people find you is very important. the automatic emails will save you time by updating you every week. If you don’t see any major discrepencies, then you can just disregard the email and get back to business.
If you see that your website is not getting found in Google search, you will probably want to optimize your website for better results.
Other reports you might want to make:
- Bounce rate: how many people land on your site and then leave immediately – the lower the bounce rate the better.
- Landing pages: what are your most popular pages that people come into your website for.
- Referral sites: who is sending you traffic? This is very important if you are paying for advertsing on websites. Many webmaster will state they get a lot more traffic then they really do.
- Goals: you can set up goals in analytics that show you quickly how many people do something on your site, liek download a newsletter.
Do you use Google Analytics? let me know how you use it in the coment section below
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