Triple your business exposure with this blogging trick
Do you want to get maximum exposure for your blog? I’m pretty sure you said yes to that question. Problem is most people don’t think about how to get more eyeballs on their content. Most people will spend an hour writing a blog post and then be done with it.
I have news for you, blogging and getting exposure are two different things. Kinda like working and making money. They seem like they go together, but in reality they are two totally different things.
This is a little secret that we use to get as much exposure to our content as possible.
First off, you will hear me say content a lot. Even tough 99% of our content is made by blogging, I still refer to it as content that we want to get out to our potential clients. Other forms of content is video, powerpoint presentations, email, paid content, etc… I don’t care what the content is, or how we got it (paid for VS. homemade), I want to make sure it gets out into the wild as much as possible.
This trick involves Powerpoint, video and blogging. This technique works great for “how to” blog posts or videos, because you are going to outline the information using powerpoint. Then use a tool to convert the powerpoint into a video, and then then you are going to blog about the content. Sound like a lot of work? It’s really not, especially when you think of all the exposure you’ll get.
Step 1
Outline your content using Powerpoint. If you don’t have Powerpoint, you can grab OpenOffice or use Google docs to make the presentation, then download as a ppt file. Outlining your content really comes in handy when making the video and writing the blog post because the more well organized the idea is, the faster you will be able to write the actual post.
Step 2
Use a screen recording tool like Camtasia Studio to record the Powerpoint presentation to a video. I really like Camtasia because it integrates with Powerpoint, but it can be pricey. You can also try a free tool like Camstudio. Camtasia has a nice editor that let’s you zoom and pan to highlight different sections of the screen. This handy when you want to focus on text. Camstudio has an autopan feature that will move to where the mouse is, but doesn’t work as well as Camtasia’s pan and zoom.
You don’t have to pan and zoom, but it does add a nice effect to your videos. If you are not going to use pan and zoom, you can use a free editor like Movie Maker, or AVS video editor to edit.
Step 3
Now that you have the video and the Powerpoint presentation, you need to upload them to Websites. For the video, you can use tubemogul.com to upload to many video sites at once. I’m having trouble with tubemogul when tring to upload a .WMV file, but it seems to work fine for all other video formats.
Here is a Mashable post for 30+ online presentation websites you can upload your Powerpoint presentation to. Most are tools to make presentations but there are a few website that let you upload.
Please note that the mashable link is from 2008. many of those links are most likely gone now. I would recommend uploading to Slideshare.net and scribd.com to start.
Step 4
Write a blog post on your website and embed the video. writing a summary for the video as the blog post content for SEO purposes.
Step 5
Tweet your blog post, add the slideshare.net presentation to your linkedin.com profile using their slideshare app. post the link to your video on facebook… You get the point, after you make content your job is not done! you have to syndicate it!
I know it sounds like a lot of work, but look how much content you made and how many websites your business profile will appear on.
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