Email Newsletters and Drip email for Real Estate Agents
Capturing real estate leads means nothing if you can’t provide valuable products or services to the new lead. I always say the highest form of flattery when it comes to internet marketing is when someone gives you their email address. They have opened up to you and want more information from you. You need to treat them with the utmost respect and consideration and give them what they want.
Along with weekly or monthly real estate newsletters that are filled with information, you can also set them up with simple training programs. We refer to these systems as auto-responders or drip email campaigns. Drip emails are sent out at predetermined intervals and usually have a set timeline. Drip campaigns are great because you can continue to provide real estate information while not having to spend a lot of time administering the email list.
If you give a way an E-book for all new subscribers, you will probably want to continue the same topic with your drip campaign. Set up about 8-10 emails that get sent out every couple days that continue training the new subscribers.
A good idea is to add blog posts or content to your real estate website and then use the drip email to guide people to your blog.
Most email newsletter list services will provide multiple types of email services like one shot newsletters and drip autoresponders. They are really easy to set up and once they are running you can monitor the click throughs and email reads. you will want to optimize for better conversion rates and to get more people to take the next step and actually call you. For services, rule of thumb says that you will not get someone to use your services right away. You need to touch them a few times before they are comfortable enough with you and trust you enough to give you additional information. Therefore, make sure you are providing good information they can’t get anywhere else.
I cover many types of email solutions in this blog post
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