Introduction to Large Lead Generation Companies and their Strategies

Published Feb 17, 2010 | Matt Dunlap | Lead Gen Strategy Guide
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I know you have seen them but wondered how they work. The websites look really simple, almost too simple for anyone to use them but they do work. Thousands of people everyday are looking for real estate agents and mortgage professionals to help them. The Internet is first place new home buyers are looking when they start their home search. This opens a huge opportunity to grab a piece of the action.

The problem is, other large companies with a lot of marketing dollars are trying to grab those same home buyers and then sell them as leads to real estate agents. They have some of the best teams working for them to make simple, effective lead generation websites and using SEO, Adwords, and other online strategies to drive traffic to their websites before they get to yours.

the good news is, the strategies for driving traffic and capturing leads is not that hard. The Internet is a closed system by which there are rules that websites have to follow. SEO (Search Engine Marketing) seems very confusing to new businesses on the Internet but in general there are only about 5 things you need to do to your website to set it up for proper SEO. Advertising and marketing are same no matter what medium you are using.

This guide will show you how to compete with the big boys and capture leads before they do. We will show you many cost saving tips and tricks that not only save you money but time also. This guide only takes a couple hours to read. By the end of the course you will be completely ready to unleash your own lead generation network.

Make a large net

Driving Traffic Via Organic Searches

  • SEO basics
  • It’s all about the keywords
  • Buying content Vs. personally blogging
  • Creating multiple copy for re0use
  • Monitoring keywords
  • Social networks and directories

Driving Traffic Via Paid Advertising

  • Different types of advertising
  • Pitfalls to look out for – Save time and money
  • Tools of the trade
  • How to gauge effectiveness
  • Optimization for better conversion rates

Rock Solid Followup Systems

  • Introduction to follow up systems
  • Strategies for better subscription rates
  • Advanced email lists


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