You can find some really cool Wordpress themes for free. Some of these themes allow a lot of customization. Make sure your theme is not giving your website bad SEO from all the customization options.
A wordpress theme is made of a couple major sections. The header, footer, and sidebar are easily managed in wordpress themes. Most users that just blog, don’t really care about the backend of their website. Highly dynamic Wordpress themes make it easy to make visual changes without knowing HTML or PHP code. Moving the sidebar from the left side to the right side can have huge impacts on how Google and other search engine spiders see your website.
Spiders see your website differently then we (humans) do. That is why I will often tell clients to blog for a human but tweak for a robot. This means your blog posts should be interesting and easy to read while making sure that your keywords are on topic, relevant and dense.
Googlebot, the Google spider, queries both the human readable text and the HTML from your webpages. It looks for highlighted sections and also looks for hidden tags. It’s a bad idea to hide keywords and links from humans in order for the spiders to see them… Google knows!
Search engine spiders look for main content first and foremost. You would be surprised how good the spiders are at finding the “meaning” of your blog posts, and in turn the topic of your blog.
What does Google look for in your blog post?
- The page title tags
- the meta-keywords
- the main header (H1 tags)
- the main content
Make it easy for the spiders to index your content. Google rewards websites that are built well in terms of SEO.
the most common problem with custom Wordpress themes is that the sidebars might be in the wrong place and therefore get read before your main content. This is because sidebars are placed with a CSS style called “Float”. You can set the float to either left or right, depending on where you want the sidebar.
Even if you want the sidebar on the right side of the blog (main content), the code might appear first on the page, before the main content section. If your sidebar has H1 tags in it, Googlebot might get confused as to what the main content, topic, and keywords are for that webpage.
It’s not that hard of a fix. In most cases you can just move the DIV tags to after the main content section on the Wordpress files that display blog posts, like index.php and single.php
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