A former employee in Poppy Playtime investigates the shuttered Playtime Co. plant, where they find horrifyingly alive toys and learn the horrific backstory of the company’s “Poppy-gel experiments” that gave life to toys, including the titular Poppy doll—which was made to hold the reanimated soul of Elliot Lewig, the founder’s daughter. While trying to uncover the truth and escape the perils of the factory, the player must contend with the horrifying “Bigger Bodies Initiative,” a clandestine operation that transforms toddlers into living toy-monsters.
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